Brown’s has introduced a new range of products to help its customers prepare their favourite seafood.
The products are designed to be as easy to use as possible for new customers to enjoy, as well as the new Brown’s New Zealand fish line.
“The Brown’s fish line will be a more traditional line, but it’s the best in the business,” Brown’s CEO Mark Kavanagh said.
“We’re not just trying to make our fish look and taste the same.
It’s a line that will be suitable for all our customers.”
Brown’s Seafeed is a fresh-cut product that can be used as a garnish for a variety of seafood dishes.
Its fish is made from dried dried red sea bream, which is then dried and ground into a paste.
The paste is then used to form the base of the product, which can be added to soups, sauces and more.
“What it means is that the fish that is produced is fresher and more flavourful than anything else that is currently on the market,” Mr Kavanah said.
“You get a lot of flavour out of the fish and it’s also less likely to spoil.”
Mr Kavanach said the new line of products was designed to encourage new customers, but he also believed it would attract more casual fish-lovers who were less familiar with traditional fish.
“If you’ve never had fish before, it’s a bit daunting.
You want to know what’s on offer, what’s going on, where to get the best seafood and what you should eat,” he said.
A number of Brown’s products were available in the New Zealand market in August, and Mr Kavannah said the line was not yet available for Australian consumers.
“There are no plans for a global rollout, but we are looking to be able to deliver those products in the coming weeks,” he added.
“So if you’ve got a bit of time, we hope you’ll get the opportunity to try some of these products and see what you think of them.”
Mr Crammond said the fish line was designed as a supplement to Brown’s main product, the new Smith’s Seafold.
“They have two products in one, they’re different, but they’re both good, they’ve both got a great flavour, and they’re all very affordable,” he explained.
Mr Loughlin said he was excited to see what people thought of the new products.””
If they’re more of a novelty then they may not have a huge impact on their food budget.”
Mr Loughlin said he was excited to see what people thought of the new products.
“It’s really exciting, it gives us a little bit of momentum for our product and we’re excited to try it out,” he commented.