Fox News Channel (FNC) is getting rid of its own slogan.
It will be “FOX News Now” on March 23, the network announced Thursday.
The network is also switching its website address to www.foxnews.com.
It says it will also no longer promote the slogan.
The change comes after a slew of negative headlines over the past week about Fox News’s political coverage and its role in shaping public opinion.
The new slogan, which will be part of the FNC homepage on March 25, will focus on a host of news and entertainment topics.
Fox News, in particular, is a favorite among conservatives.
Conservative leaders like Sean Hannity and Bill O’Reilly have promoted the channel as a vehicle for conservative messaging.
“The new slogan will help us take a step forward by being a voice of reason, fairness and integrity in a hostile political environment,” Fox News executive chairman Bill Shine said in a statement.
Fox has been under fire for its coverage of the shooting death of an unarmed black teenager by police in Ferguson, Missouri.
On Monday, Fox News host Megyn Kelly and Fox News contributor Tucker Carlson said the network had shown a “complete disregard for truth.”
Carlson has since apologized.
Fox reported the first half-million-dollar loss of a year of advertising revenue in its history on Tuesday.